Redesigning A Crypto Platform

Background

BlockFi is a New York-based startup that allows you to use cryptocurrency to earn interest at up to 8.6% APY (as of this writing), borrow cash, and buy or sell crypto. It allows you to buy, sell, or exchange a variety of cryptocurrencies at competitive prices and start earning interest the moment your trade is placed.

I joined as the first designer of the Institutional organization leading the design and enhancement of BlockFi Prime, an Institutional trading platform where Institutional investors can easily access, trade, and borrow digital assets. This bundled solution provides investors with the financing and trading tools they need to meet their investment objectives and gain both physical or synthetic exposure to crypto markets.

BlockFi is a New York-based startup that allows you to use cryptocurrency to earn interest at up to 8.6% APY (as of this writing), borrow cash, and buy or sell crypto. It allows you to buy, sell, or exchange a variety of cryptocurrencies at competitive prices and start earning interest the moment your trade is placed.

I joined as the first designer of the Institutional organization leading the design and enhancement of BlockFi Prime, an Institutional trading platform where Institutional investors can easily access, trade, and borrow digital assets. This bundled solution provides investors with the financing and trading tools they need to meet their investment objectives and gain both physical or synthetic exposure to crypto markets.

Challenges

Revamp the Insitutional platform from the ground up

Responsibilities

Product, UX/UI, Research

Length

April 2021 - December 2021

Projects

BlockFi Prime

BlockFi Prime is an integrated platform where Institutional investors can easily access, trade and borrow digital assets. Working with a lean team through a collaborative process allowed for features that include:

Real-time streaming quotes
Trade up to your settlement limit via a 24-hour settlement cycle
View of trade and loan history with access to downloadable term sheets and outstanding balances
Easy-to-use trading UI, which features a built-in exchange calculator
Flexible API that lets you fold all these capabilities into your own system for high-frequency trades or programmatic traders

Please reach out to learn more about this project.

BlockFi Prime is an integrated platform where Institutional investors can easily access, trade and borrow digital assets. Working with the team allowed for features that include:

Real-time streaming quotes
Trade up to your settlement limit via a 24-hour settlement cycle.
View of trade and loan history with access to downloadable term sheets and outstanding balances
Easy-to-use trading UI, which features a built-in exchange calculator
Flexible API that lets you fold all these capabilities into your own system for high-frequency trades or programmatic traders.

Please reach out to learn more about this project.

resume • read.cv • linkedIn • e-mail